PokerStars on FanDuel Grows as US Poker Market Stalls
The Flutter-FanDuel bundle drives New Jersey volume while the broader US online poker market flatlines.
PokerStars on FanDuel posted significant growth in New Jersey as of October 2026, bucking a broader stagnation across the US online poker market, according to PokerNews.
Why It Matters
The partnership between Flutter-owned PokerStars and FanDuel — two of the largest brands in US gambling — appears to be generating real player volume where standalone poker operators are struggling. For US poker players, this signals that brand bundling and cross-sell within a sportsbook app can move the needle on liquidity, which is the single biggest factor in game quality and wait times. For operators and affiliates, it validates a distribution strategy that bypasses the need for a dedicated poker player-acquisition funnel. Stagnation in states like Pennsylvania and Michigan means this New Jersey data point will draw scrutiny from rivals.
Context
US online poker remains legal in only six states as of October 2026, and overall traffic has plateaued across most regulated markets after the post-pandemic surge faded. PokerStars launched on the FanDuel platform to tap FanDuel's existing sportsbook customer base — a pool of millions of bettors who already have funded accounts and verified identities, dramatically reducing onboarding friction.
What's Next
Watch for Flutter's Q3 2026 earnings call for hard revenue figures attached to the PokerStars–FanDuel integration. If New Jersey growth holds, an expansion of the joint product into Pennsylvania — the second-largest regulated poker state — becomes the logical next milestone.
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