Warner Bros. Discovery Wins WSOP European TV Rights
Eurosport and TNT Sports will carry World Series of Poker coverage across European markets.
Warner Bros. Discovery has secured European television rights to the World Series of Poker, with Eurosport and TNT Sports set to broadcast WSOP coverage across European markets, according to Card Player.
Why It Matters
Poker's television reach directly drives online player acquisition — casual viewers who watch tournament coverage convert into real-money players at measurable rates. Eurosport's pan-European distribution and TNT Sports' established sports audience give the WSOP access to tens of millions of households that previously had limited access to consistent poker programming. For European-facing online poker rooms and affiliates, this deal expands the top of the funnel at no cost to them. Greater mainstream visibility also reduces the friction regulators sometimes associate with poker's image as a niche or underground pastime.
Context
The WSOP, operated by WSOP LLC under Caesars Entertainment, is the sport's most recognised brand and annually crowns the world's most prominent poker champions. As of June 2026, the tournament draws thousands of entrants across its Las Vegas series each summer, with its Main Event carrying a buy-in of $10,000 and prize pools routinely exceeding $60 million. Warner Bros. Discovery already holds significant sports rights across Europe through Eurosport — including the Olympics and Grand Slam tennis — making poker a complementary addition to its live-event portfolio.
What's Next
European viewers should watch for Eurosport and TNT Sports to announce specific broadcast schedules tied to the current WSOP series running this summer. Operators and affiliates targeting European markets would be wise to align any poker-related campaigns with the broadcast window.
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