Sportradar Doubles Down on Prediction Markets
CEO details multi-year data deals with Kalshi and Polymarket as sector eyes mainstream status.
Sportradar CEO Carsten Koerl confirmed this week that the sports data giant is aggressively pursuing prediction markets as a growth vertical, providing details on multi-year data distribution deals signed earlier in 2026 with both Kalshi and Polymarket.
Why It Matters
Sportradar supplying official sports data to the two largest U.S.-facing prediction market platforms signals that institutional-grade data infrastructure is moving into a sector previously associated with crypto-native, lower-fidelity feeds. For Kalshi and Polymarket, access to Sportradar's verified data streams reduces integrity risk — a key regulatory concern as prediction markets face increasing scrutiny from the CFTC. For Sportradar, prediction markets represent a diversification play beyond its traditional sportsbook client base, which faces margin pressure in saturated regulated markets. Investors should read this as a bet that prediction markets graduate from novelty to mainstream wagering infrastructure within the next two to three years.
Context
Sportradar already holds data rights partnerships with major U.S. leagues including the NBA and NFL, making it one of the few companies positioned to feed verified, low-latency event data directly into prediction market contracts. Kalshi received CFTC approval to list event contracts in 2023 and has since expanded aggressively into sports-adjacent markets, while Polymarket processes hundreds of millions in monthly volume, per iGaming Business reporting. Both platforms require reliable real-world outcomes data to settle contracts — precisely Sportradar's core product.
What's Next
Watch for Sportradar to announce additional prediction market clients as the sector consolidates around credentialed data providers. Regulatory clarity from the CFTC on sports event contracts will be the decisive factor determining how fast this revenue line scales.
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Source: iGaming Business
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