Robinhood Expands Prediction Markets With Crypto.com, OG
Equity-backed partnerships target NFL season launch as regulated prediction markets scale up.
Robinhood has struck partnerships with Crypto.com and esports brand OG.com to expand its prediction markets platform ahead of the 2026 NFL season, acquiring equity stakes in both companies tied to Crypto.com's most recent $20 billion valuation, according to The Block.
Why It Matters
For iGaming and crypto bettors, this deal signals that regulated prediction markets are accelerating their push into mainstream sports calendars — with the NFL as the highest-traffic proving ground in US sports. Robinhood's equity stakes, rather than simple licensing fees, align all three companies' incentives over the long term. Crypto.com's $20 billion valuation benchmark anchors the deal at significant scale, lending credibility to Robinhood's ambitions beyond retail stock trading. Prediction markets that attract Robinhood's existing retail investor base could meaningfully shift liquidity away from traditional offshore sportsbooks. As always, trading and wagering on prediction markets carries real financial risk.
Context
Robinhood entered prediction markets earlier in 2026, capitalizing on regulatory momentum following the CFTC's evolving stance on event contracts. OG.com brings an esports audience that skews younger and crypto-native, complementing Crypto.com's existing footprint across sports sponsorships — including its naming-rights deal on the former Staples Center arena. The partnership structure, with equity stakes rather than cash partnerships, mirrors how early fintech platforms locked in distribution advantages during the crypto bull run of the early 2020s.
What's Next
The immediate milestone is the NFL season kickoff, which gives Robinhood a live, high-volume environment to stress-test its prediction markets product with two high-profile partners amplifying the launch. Watch for user acquisition numbers and contract volume data in Robinhood's next earnings disclosure.
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