PrizePicks Signs Brand Deal With Atlanta Hawks
The Atlanta-based DFS platform gains broadcast, digital, and arena rights with its hometown NBA franchise.
PrizePicks signed a brand integration deal with the Atlanta Hawks this week, securing advertising rights across the NBA franchise's broadcasts, digital platforms, and State Farm Arena.
Why It Matters
For PrizePicks, which operates a daily fantasy sports platform rather than a traditional sportsbook, NBA partnerships carry unusual strategic weight. The deal gives the company prominent exposure during Hawks broadcasts at a time when DFS and pick'em products face mounting competition from regulated sportsbooks. Crucially, this is a hometown arrangement — PrizePicks is headquartered in Atlanta — which adds brand authenticity that paid national media buys cannot replicate. Visibility inside State Farm Arena puts PrizePicks in front of a captive, high-intent sports audience game after game, per SBC Americas reporting.
Context
State Farm Arena has served as the Hawks' home court for years, making it one of the most recognizable sports venues in the Southeast. PrizePicks has pursued NBA-adjacent partnerships as part of a broader push to normalize pick'em gaming among mainstream sports fans, a segment still cautious about full-scale sports betting.
What's Next
Watch for PrizePicks to activate in-arena signage and co-branded broadcast integrations when the 2026–27 NBA season tips off. Expansion of similar hometown or regional deals with other franchises would signal a deliberate local-first media strategy.
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