Jordan, Robins & Koerl to Open SBC Summit 2026
Basketball icon joins DraftKings and Sportradar CEOs for Lisbon's biggest iGaming keynote
SBC Summit 2026 will open with a headline keynote featuring Michael Jordan, Sportradar CEO Carsten Koerl, and DraftKings Chairman and CEO Jason Robins — marking one of the highest-profile speaker lineups ever assembled for a European iGaming conference.
Why It Matters
The pairing of a global sports icon with two of the most commercially powerful executives in betting data and daily fantasy signals that SBC Summit 2026 intends to set the agenda for where sports, technology, and wagering intersect next. Jordan's presence extends the event's reach well beyond the traditional operator and supplier audience, drawing mainstream sports business attention to Lisbon. For iGaming professionals, Robins and Koerl sharing a stage provides rare direct insight into DraftKings' product direction and Sportradar's data strategy simultaneously. Gambling always carries financial risk, but the strategic conversations at events like this shape the products and market structures that affect every bettor.
Context
SBC Summit is held annually in Lisbon and ranks among Europe's largest iGaming industry gatherings, attracting operators, affiliates, suppliers, and regulators. As of July 2026, DraftKings remains one of the dominant U.S. sportsbook operators by market share, while Sportradar supplies data and integrity services to leagues and betting companies worldwide, per SBC Americas. Jordan has been an active sports business investor, with stakes in multiple professional franchises.
What's Next
SBC Summit 2026 takes place in Lisbon; attendees and prospective registrants should monitor SBC's official channels for session scheduling and registration deadlines as the event date approaches.
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